Custom T Shirt Printing Will Keep Your Business On Everyone’s Mind

Marketing is an expense most companies have to tolerate if they want to be successful. However, there are plenty of ways to advertise without spending more than you have to if you consider sponsoring a local team such as for example, football, baseball, or hockey teams. You can order custom t shirt printing with the name of your business on them, so everyone will see it and remember your name.

Sponsoring a local team can be advantageous for your company. When you sponsor them, you have custom t shirt printing with the name of your business on t shirts. Your name is out there for everyone to see and remember. It’s not only a skilful PR ploy, but it’s also terrific for the local teams to have a business supporting them.

Local teams have a hard time coming up with the money for uniforms, plus they also need to cover costs for transportation, food, and equipment. Most bake sales don’t cover those costs. When you involve your company in the community, it builds good will, not only for your company, but for the community, as well. When parents talk about their kid’s games, they will mention your company.

When you order custom apparel with your logo on them, the kids get the uniforms they need while you get the exposure. It’s a win-win situation for both. There are many local teams you can sponsor such as little League baseball or hockey and soccer teams. You’ll have a bunch of kids running around with your name on their backs if you decide to do custom printing.

Local newspapers love to snap pictures of teams in their new uniforms. That gives you even more exposure for your company since your name is on these custom t shirts. Custom printing can be very effective in this way, to raise public awareness.

As a small business or even a large business, marketing dollars need to be spent cleverly. Sponsoring a local team gives you the exposure as well as a reputation in the community. With custom t shirts, you can create any design you want. The design will have your company’s name or logo, plus the name of the team. You’ll also be able to do printing for your workforce when they go to the games.

Local sponsoring with t shirt printing is a smart business decision. When you do this, you save on the cost of marketing while creating good will in the community. Your printing will be seen by almost everyone in the community. Not just when they go to watch the games but when the kids go out for food after the game. Whether they win or lose, the team coaches or families take the kids out to soothe their defeat or enjoy their victory.

Also, not to mention the times the team practices during the season. Your printing on the uniforms will be seen throughout the season of the game, whether it’s baseball, football, or hockey. It will also give you a sense of satisfaction, knowing the kids are having a terrific time while you’re saving advertising dollars and keeping your name out there through custom t shirt printing.

The next time you think about marketing, think about printing to keep your name out where everyone can see it and remember it.

Running Clothes Sale – Get Discount Running Apparel Online

Are you looking for a great running clothes sale? You’re certainly not alone. So many of us enjoy this great sport, and we need apparel that is efficient, effective, safe and most of all, comfortable.

Read on for some tips on choosing the running clothes that are right for you, and find out how to get that perfect running apparel discount online.

How to Choose the Right Running Clothes

Buying discount running apparel doesn’t mean you need to skimp on quality. However, there four things you should be sure to look for when shopping.

  1. Buy the right size. If you’re not happy about your body, you may have a tendency to usually buy clothes that are a little bit big on you. Now is not the time to hide behind your clothes. Running in clothes that are too large is downright uncomfortable. Choose apparel that fits and is not to big or too snug.
  2. Choose a comfortable fabric. While that comfy cotton t-shirt is comfortable when running errands or around the house, it will make you miserable when you go running and start to sweat. Make sure you choose material that will not cling to you when wet. Oftentimes, it will say something about moisture wicking on the tag and be made of some type of nylon or acrylic blend.
  3. Consider layering your clothes. This is not really an issue in the summer, but once the temperatures dip, you are going to need more protection against the elements. Go with an underlayer of moisture wicking material that fits close to the skin. While tough to find in discount running apparel, a good pair of compression tights can keep your legs warm and help your muscles work more efficiently. Follow this with an insulating layer and, if necessary, an outer windproof and water resistant layer for those windy and rainy days.
  4. Pay attention to the cut. Inspect the seams on anything you are considering buying. Make sure they are smooth enough that they will not rub. Remember, you’re going to be in constant motion with this garment against your skin. Also check that clothes close to your skin will not chafe. When you sweat, parts of you will rub and become quite uncomfortable quickly. Buy garments that fit correctly to avoid this problem.

Buying Running Clothes Online Saves Time

When you purchase running clothes online, you will save so much time. There is no getting in the car, trying to find the sporting goods store that has what what you want, then shopping around for the best prices. All of it can be done quickly right in front of your computer.

Some people are hesitant about buying clothes online, because they are not sure of the fit. The great thing is, when you do business with a reputable online dealer, returns and exchanges are quick and easy, and any questions can easily be answered by the customer service staff.

With a few clicks of the mouse, you can be done and have your new running clothes in just a few days.

Where Can You Get a Big Running Apparel Discount Online?

Now that you’ve decided to save time by shopping online, pay attention that you are doing business with a reputable company. Larger chains not only have great customer service but usually have better deals because they buy in bulk. By doing this, they can pass the savings on to you.

Buying your running clothes from a large, reputable online dealer is definitely the way to go if you want to save money.

Breaking into Women’s Golf Apparel with Style

A fresh approach to club attire

Jennifer Glaspie launched Chicago-based Aphira golfware to create apparel for the social golfer who wants to stand out on the green, not fit into the club.

by Carolyn Schwaar

When novice golfer Jennifer Glaspie was kicked off the green at a Florida golf club for wearing a sleeveless, collarless sweater, she didn’t know then that women’s golf apparel would become her life’s passion.

From the runway to the fairway

In 2000, Glaspie, a successful corporate business consultant at the prestigious Chicago-based firm of Baine & Co, started learning golf at the request of her boyfriend (now husband). But as her golf swing improved, this petite and style-savvy urbanite found her clothing options didn’t.

“Golf apparel is so far behind the curve fashion-wise and the options for the fashion-conscious golfer are limited,” she says. But it took a cool October morning with a tee time looming and “nothing to wear” that finally pressed Glaspie to action.

Convinced that there was great potential in a high-end line of women’s golf clothing that was trendy and comfortable yet sophisticated, Glaspie put her career on hold, and put her Kellogg MBA to use developing a business plan to launch a chic line of women’s golf apparel.

“I’ve always had a love of fashion, but I thought entering the competitive apparel industry would be just crazy,” recalls the 32-year-old Michigan native. However, research showed that, although the apparel industry is cut-throat, high-end niches such as resort ware and specialized sports apparel, have their own, more accessible and less competitive market. “I found some fashion-forward lines that were doing well, but the market certainly wasn’t saturated, so everything pointed to ‘go,’ ” she says.

Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.

Aphira debuted at the 2005 PGA Merchandise show in Florida. “There we were walking practically three miles back to our little booth past these huge corporate booths,” recalls Glaspie. “We felt totally overwhelmed, but from the beginning, people started saying great things. One women said ‘I love this line, this is my favorite line here out of 1,000 exhibitors. It felt promising. We felt really, really good.”

The duo wrote dozens of orders at the show for their first line. And when their initial customers received their shipment and loved it, they began to think that they might just have something. “One client said people where buying it right out of the box before she could get it on the rack,” says Glaspie.

Now in it’s third year, Aphira is established in nearly 150 golf shops in the United States, Europe, and Asia. But success didn’t come without some missteps.

“I thought we had to be really different when we first launched,” recalls Glaspie. The debut line was sexy and edgy with closefitting tops and tennis-length skorts. “But we’ve toned that down a bit as we’ve gone on.” The shift in style reflects the company’s research into just who’s buying their stylish line, which in many markets is actually retirees in there 50s and 60s.

“Nike and Addidas design sportswear for the athletic golfer,” says Glaspie. “Our customer is more socialite than athlete. She doesn’t play four-times a week, she plays with her girlfriends on the weekends, and she’s someone who’s always put together.”

Like a lot of entrepreneurs, Glaspie is owner, marketer, sales rep and even model. “One time at a meeting with the proshop owner at the Ravinia Green Country Club I ran and put on a pair of shorts to show the client how they fit,” says Glaspie. Every piece in the line is made in her size for product testing. “I need to try it all on. I swing a club and I walk around it in. I’m a golfer and I know the functionality that the garment needs to have.”

The Aphira line is made entirely in America. The fabric is custom dyed and shipped to a factory on Chicago’s north side for assembly.

For now, Aphira apparel is only available in golf stores, and that’s just fine with Glaspie. “We need to stay focused on the golf market. We know every dollar invested will be a few dollars return in the golf market but it would take too much capitol to break into the larger apparel retail market.”

Although you won’t see Aphira in department stores, you can get a glimpse of it on the popular Golf Channel reality show The Big Break: Ladies Only, which will feature Aphira apparel on golfer Valeria Ochoa this spring. And the new Hollywood film “Who’s Your Caddy?,” billed as “an urban take on the comedy golf movie” features a sexy character wearing Aphira throughout the film.

The chancy career hop from guiding the strategic growth of Fortune-500 companies to making golf skorts has definitely paid off, says Glaspie. “It has just been a whirlwind but I’m definitely having fun. In consulting I had peeks and valley and good weeks and bad weeks, but when it’s your own company your highs are really high and lows are really low. Everything takes on so much more importance when it’s your own.”


Callout or boxed item:
Aphira: a-fear-ah. A word invented by golfwear entrepreneur Jennifer Glaspie taken from the Latin word ephiro, meaning to exult.

Can fashion attract more women to golf?
Although it may sound shallow to say more fashionable golfware will get more women to play golf, Jennifer Glaspie, owner of Aphira women’s golf apparel in Chicago, says it’s absolutely true. “I have a friend who I asked to take some golf lessons with me but she said ‘I play tennis because the cloths are cuter.’ Having more fashion in this sport does change its image.”

Just take a look at internationally televised women’s golf tournaments like the Lexus Cup where teams lead by Annika Sorenstam and Grace Park ditched the masculine polo top for trendy designer golfwear to project a fun and fashionable image for women’s golf.

And younger players, such as tank-top sporting Michelle Wie, are bringing their young attitudes and free spirit with them to the green — and this includes their fashion statements.

“There’s a lot more younger people playing the sport,” says Glaspie. And with youth, she says, comes new ideas that buck the traditions and set a new style.